Who Listens To Podcasts?

Who Listens To Podcasts?

Within the spring of each yr, Edison Research releases its compiled statistics for the prior 12 months concerning podcasting and podcast listeners. One thing is definitely evident, each and every year, podcasting is turning into more and more popular. The truth is, podcasting is the fastest growing communication medium on the earth!

It is reported that sixty two million folks listen to podcasts each and every week! And the average podcast listener has no less than 7 different podcasts they listen to, usually on their smart phone!

The common listener will achieve this while at house (90%), or while commuting to and from work (sixty four%). Nearly half of the respondents also said they listen to podcasts while working out or out for a walk (49%).

That does this imply for you?

Look on the three strategies of communication within the mass media market. Audio (radio and podcasting), visual (television or videos) and written (newspapers, magazines and blog posts). Two of the three require captivated consideration (video and written). Only one method of communication will permit folks to do different activities while still acquiring the knowledge they desire. Audio!

Your listeners don't have to be tied down to a computer screen to look at or read your information. They may take their smart phone with them to the gym, in the car, out for a walk or while working across the house or in the yard. Even trendy vehicles are implementing podcast listening units (USB and built-in audio) that support podcasting!

I am dating myself a bit right here, but I can remember when automobiles only got here outfitted with AM radio. FM was a "particular order" item! My how instances have changed!

When you've got a podcast that provides data that folks want to consume, they may find a way to obtain it. That is the complete objective of podcasting, to provide information. That info may be fiction or non-fiction; news or entertainment. There are individuals who listen to your podcast, regardless of what area of interest you are in. Obviously, the more common the area of interest, the larger the potential audience. However you possibly can develop into a major player in a smaller niche!

The average consumer of podcast audio reports they're doing housework, chores or just "nothing in any respect" (70+%). More than half (52%) are driving!

Your podcast is the way to speak your story to those who need to hear. And the folks in your niche will listen.

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