Who Listens To Podcasts?

Who Listens To Podcasts?

Within the spring of every 12 months, Edison Research releases its compiled statistics for the prior 12 months regarding podcasting and podcast listeners. One thing is definitely evident, each and every 12 months, podcasting is changing into more and more popular. In reality, podcasting is the fastest growing communication medium on this planet!

It is reported that 62 million people listen to podcasts each and every week! And the common podcast listener has at the least 7 totally different podcasts they listen to, usually on their smart phone!

The common listener will achieve this while at dwelling (90%), or while commuting to and from work (64%). Nearly half of the respondents also said they listen to podcasts while working out or out for a walk (forty nine%).

That does this mean for you?

Look at the three strategies of communication in the mass media market. Audio (radio and podcasting), visible (television or videos) and written (newspapers, magazines and weblog posts). Two of the three require captivated consideration (video and written). Only one methodology of communication will enable people to do other activities while still obtaining the information they desire. Audio!

Your listeners do not have to be tied down to a computer screen to watch or read your information. They'll take their smart phone with them to the gym, in the car, out for a walk or while working around the house or in the yard. Even modern cars are implementing podcast listening gadgets (USB and built-in audio) that help podcasting!

I'm courting myself a bit here, however I can bear in mind when cars only got here equipped with AM radio. FM was a "special order" item! My how instances have changed!

When you've gotten a podcast that provides data that folks wish to consume, they'll find a way to acquire it. That is the whole function of podcasting, to provide information. That info will be fiction or non-fiction; news or entertainment. There are individuals who listen to your podcast, regardless of what area of interest you're in. Obviously, the more fashionable the niche, the bigger the potential audience. However you may change into a significant player in a smaller niche!

The average consumer of podcast audio reports they are doing housework, chores or just "nothing in any respect" (70+%). More than half (52%) are driving!

Your podcast is the way to communicate your story to people who need to hear. And the people in your area of interest will listen.

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